Hero Cycles on Thursday unveiled four e-cycles with electric pedal assisted technology (EPAC) under the Lectro brand in India priced between Rs 42,000 and Rs 83,000.
For the Indian market EPAC is the first in a series of Hero’s European brand launches in India.
The company also plans to expand the EPAC portfolio in India to over 20 products over the next few months.
“EPAC is a nascent segment in the India bicycle market. Even as the premium bicycle segment has shown strong growth over the past few years, the EPAC segment has only recently started and has huge potential in the country,” said Hero Cycles Chairman and Managing Director Pankaj Munjal.
The electric pedal assisted cycles come with detachable battery which can be charged at home in around 4 hours and can run for over 50 kilometres. An electric motor assists the rider to move around on the cycle.
Herocycles plans to introduce the four models in Bengaluru, Pune, Mumbai and NCR in the first phase and then across three other cities, namely—Tamil Nadu, Karnataka and Maharashtra by the end of the year.